Establishing North India’s Largest Luxury Furniture Destination

Brand Overview

Dicassa is Jaipur’s premier luxury furniture showroom, blending imported craftsmanship from Germany and China with in-house Indian design excellence. Catering to architects, interior designers, and discerning homeowners, Dicassa aims to be Rajasthan’s definitive luxury interiors brand.

Our Objective

Sage Media was tasked to:

• Build a powerful digital presence for this newly launched luxury showroom
• Create awareness and credibility among B2B and B2C audiences
• Drive organic engagement, product inquiries, and showroom footfalls

Our Approach

1. Storytelling with the Founder’s Vision

   We crafted intimate video stories of the owner sharing his journey and design ethos, humanizing the brand and establishing trust early.

2. Strategic Regional Influencer Collaborations

   Onboarded 20-25 influencers monthly from Jaipur and neighboring cities to create localized awareness, generating social buzz across Rajasthan’s luxury market.

3. Visual & Community Engagement

   Produced high-quality showroom walkthroughs, product close-ups, and behind-the-scenes videos to highlight craftsmanship and exclusivity, making luxury approachable.

4. Data-Driven Paid Campaigns

   Combined organic growth with precision-targeted paid ads to amplify reach, generating inquiries and driving showroom visits at optimal CAC.

The Results

• Gained 10,000 organic Instagram followers within 3 months
• DMs flooded consistently with inquiries about pricing and products