Brand Overview
City Vibes is a well-established Rajasthan brand with 11 stores, specializing in men's wedding and ethnic wear. Serving grooms and wedding shoppers seeking coordinated outfits, the brand boasts extensive collections for complete bridal party styling.
Our Objective
Before partnering with Sage Media, City Vibes posted generic model shots and product-focused content that blended into the noise. We aimed to:
Our Approach
"Nazrana" Groom Storytelling Series: Created a cinematic series showing a groom searching city-wide for bride-matching outfits, visiting multiple stores, finally finding perfection at City Vibes.
Emotional Narrative: Highlighted City Vibes' vast collection enabling "Dulhe Raja" positioning – fulfilling every groom's (and bride's) vision.
Raw Storytelling: Shifted from polished model shoots to authentic, relatable groom journey content
The Results
The Impact
Sage Media elevated City Vibes from generic product posts to emotional storytelling masters, creating a memorable "Nazrana" campaign that positioned them as the ultimate groom's destination across Rajasthan's 11 stores.